Facebook setup and initial training: £99
Twitter setup and training (25% off if taken with Facebook): £99
Satellite sites x 10: £499
Satellites x 10 including 20 paragraphs of original copy: £749
Superb value monthly options:
Give your site the best possible chance with our ongoing campaigns, crucial if you’re serious about your web-presence. This is not an optional extra, there isn’t a single successful online business we know of that doesn’t harness the power link building and networking! It’s our mission to provide sensible affordable options that can make a real difference to those on a tight budget!
An example of a great startup package might be: Ten satellite sites, but you write the content yourself to save a few quid. You’ll take Facebook but you just don’t have the time to invest in Twitter. You’re happy to take the training and manage Facebook yourself so you’ll save a few quid there, but you need to push the boat out on the link building and go for 100 links per month, at least for the first six months.
This would mean a setup cost of £1,078 and a monthly fee of £480, WITH NO CONTRACT AND NO OBLIGATION, CANCEL AT ANY TIME!
A superb budget option might be to commit to the link building side (recommended if finances are tight) with a simple £120 pcm link building campaign. Give it a whirl with no contract, cancel at any time!
1: You need inbound links. Having a lot of links from blog comments, forums, other people’s link pages etc. does two important things.
Firstly, real people will actually see the links and click on them. They’ll come to your site because they’ve found your link. If you’ve got something they want when they get there, perhaps they’ll keep coming back!
Secondly, they make your site look more important to the search engines. Search engines can see how many times and where your website is mentioned across the web, and if there are lots of instances of other pages mentioning or referring to your url, you appear more important! This is of particular value if those links are one way-just going from other sites to yours and not from your site to theirs. We set up one-way links for our clients within unique, hand-written articles and high page-rank sites (sites which Google already thinks are important themselves).
You can stop this service at any time, ideal if you just want to try it out for a few months with no commitment, to see what kind of impact it has on your visits. We will send you monthly reports showing you exactly where we’ve put your links.
2: Satellite sites (Micro sites) are good!
Having a good number of smaller sites full of unique, relevant information which only link to your main site captures and draws in a different group of visitors which may not have found the main site with the search terms they used. This is effective as a long-term strategy, only for the serious internet marketer. It is effectively a form of link building, but with a lot more OOMPH! If you consider your satellite sites as part of your long-term marketing strategy you should be utilising them as sites in their own right. These simple, basic one-page sites run on their own .co.uk web address, and if they are added to and developed over time they can capture a whole audience to themselves relevant to the specific area they target with their content.
For example, if I had a carpet shop in Stafford I might have 50 satellite sites all with different .co.uk url’s (which the search engines look at and use to index the site...) such as StaffordCarpets.co.uk , BuyACarpet.co.uk , LinoleumStafford.co.uk StaffordHardwoodFloors.co.uk and any other appropriate related names. Within the StaffordHardwoodFloors.co.uk I would only put content which related specifically to the hardwood flooring side of my business, and place a link somewhere on the page which clearly read ‘Click Here to visit our fantastic e-Commerce site‘.
So this is the solid Christian Website Solutions “Website Traffic Pick ‘n‘ Mix“, clear, tangible with visible results and reports. TRIED, TESTED, REAL!
Faceache? Twizzler? Confused?
Using Facebook and Twitter can really help your business!
A recent study has shown that 94% of businesses do NOT use social media, not only that, the same study found that the 6% that were are doing considerably better!
Would you be without your phone/email/car? Not using sites such as Facebook and Twitter is akin to not using your car in the 21st Century.
Why not let us set up your Facebook and Twitter accounts, and train you how to use them?
Already got Facebook and/or Twitter? Why not let our in-house social media expert, the very person who wrote the below benefits list, run your campaigns for you? We’re not out-sourcing to desperate Eastern Europeans with poor English, our expert works for you right here in our office in Stafford! Our rates of £25 per hour are highly competitive for this level of experience and expertise.
But what are the benefits? Well, they’re quite obvious really, so obvious you’ll wonder how you’ve been managing without Tweeting and Facebooking!
1. FEEDBACK FEEDBACK FEEDBACK! What helps generate sales more than POSITIVE FEEDBACK? 70% of all business is bought in by word of mouth. Followers and Likers* can post visible posts on your wall singing your praises. You have 1000 friends on Facebook? That means those 1000 friends are going to see the lovely things people are posting about your business! Hopefully, no one will say anything negative, but if they do, show how good your customer service is by commenting on it apologising and offering to amend the issue. (see point 7)
2. CREATE DEMAND! Heard of Apple? Of course you have. Apple constantly post updates on new products, features, services etc before they’re even launched, thus creating demand before the product even arrives!
3. EXCLUSIVE DISCOUNTS. Make your friends and followers feel privileged by offering exclusive discounts to them via Facebook. On your website you will have a “Like/Follow” button, which directly links traffic from your website to your Facebook/Twitter. Advertise that you offer EXCLUSIVE deals on your social networking sites and watch the fans roll in.
4. BE MODERN - GRAB ATTENTION. Post dynamic, fun, informal and chatty statuses to grab attention. Include funny quips from your business too e.g. “Steve’s arrived hungover - his punishment? Tea maker for the day.” HOWEVER, keep these professional and AVOID taboo words.
5. YOUR NEWS FEED IS YOUR NEW BEST FRIEND! Your news feed broadcasts everything you say to all of your friends and followers. You have an exciting new deal? You have 1000 followers on Twitter? Post a status and those 1000 followers are aware of your deal. If they don’t require your services, they may know someone who does!
6. BRAND LOYALTY! Pretty self explanatory really! Social networking sites enable you to keep in contact with your customers via wall posts, tweets, messages etc. Easier, quicker and friendlier than picking up the phone. For instance post “Hi John! How’re the kids? Brilliant working with you, over the moon to hear your product is working fantastically! Just to let you know we’ve got some deals on that I think may interest you, pop over to our website and have a look www.mywebsite.com! Have a great day and speak to you soon!” Not only will John see this, his friends will too. Maybe John has a friend who’s after a similar product. Before you know it, customers will not only be returning, but referring business to you too!
7. SUPPORT! Unfortunately, not all customers are happy customers, some are angry, annoyed and if they can’t get hold of you, frustrated. Ensure that a sour comment doesn’t put off business and that a disgruntled customer stays a customer. Reply, apologise, explain how to amend the problem and offer to personally visit them to put the problem right. Potential customers will be so impressed by your customer service, the comment won’t put them off.
8. WHAT’S “COOL”? Social networking sites can help you monitor what’s on trend and what isn’t. This means a lot in terms of marketing e.g. so Facebook tells you your friends are using a cool new site called Twitter to keep up to date with their friends? Time to join your business up and start interacting!
9. DEBUNK MYTHS! Had a rude member of staff? Suddenly Joe Bloggs and his friends are complaining about you in an exaggerated way. They may purely misunderstand your product or go way over board out of anger. These angry poison penned people could make you look like the worst hotel in history or the most expensive car dealer in the country. Social media is a great way to counter these allegations with numbers, customer feedback etc. So one person thinks your brand sucks, well 400 people think it rocks.
10. PUBLIC SITE = PUBLICITY. So you’ve mastered grabbing attention and spreading the word, but have you gained enough publicity? Facebook especially is used by old school journalists who promote businesses all over the web and in local newspapers. Alternatively, have you won an award? Done a press release? SHARE THIS and people’s trust in you will build!
11. COMPETITION? You do not necessarily have to “like” or “follow” your competition, but that doesn’t stop you monitoring their every move on the web. Keep checking their Facebook and Twitter to watch their deals, products, services and beat them!
12. LOCATION, LOCATION, LOCATION! Heard of the idiom “big in Japan”? It refers to artists or musicians who have been overlooked here in the UK, the US or in Europe but are hugely popular in Japan. Likewise, some products or services flop at home but are all the rage elsewhere. Using social media means you have people all over the world listening. Your market is your crowd, and social media enables you discover another somewhere else. It isn’t called the worldwide web for nothing!
13. THE FOUR P’S? You’ve developed your product, you’ve set your price, you’ve placed your business in an area best for distribution but are you promoting as best you can? You are not the only business using social media. Search for businesses who will benefit from your product, get chatting, build a rapport, ask about their products and tell them about yours. They will remember you, and when they require a service you offer, your business will be the first that pops into their heads.
14. TALKIN’ BOUT MY GENERATION: For some businesses (clothes shops etc) using social media is a great way to reach the younger generations. A study shows that 97% of teenagers between 15-19 have Facebook and/or Twitter.
15. LAST BUT NOT LEAST: Although Facebook and Twitter are a must have tool in a business today, they have been proven NOT to work as a sole promotional aide. They are there to complement your primary website not replace it. Make regular links to your website on your Facebook/Twitter page to increase traffic to your site where details of your products are deeper. Keep posts on social networking sites, short, sweet, crisp, to the point and above all modern. The average Facebook user has over 200 friends. And the average Twitter user follows over 500 people. Your posts need to jump out at them in order to gain their attention. Be unique!
General Jargon:
- Liking: giving a business a virtual thumbs up on Facebook, enables you to see their products and services, encourage them to “like” you back. So they can see yours. Interact with them too, have a friendly cyber chat and introduce them to your business.
- Following: Same as the above, but on Twitter.
- Tweeting: posting on Twitter.
- Facebooking: same as the above, but on Facebook.
There is a world of confusion out there regarding S.E.O. or Search Engine Optimisation, and a lot of companies try to take advantage of the general ignorance that exists amongst those not in the business. That’s why we stick to those areas of SEO which are simple, easy to understand, quantifiable and which acheive tried and tested results. There are some things we ALL agree on:
Linkbuilding per 25 links (A site can’t get anywhere without links!) £120
Satellite site updates per hour: £25
Twitter management per hour: £25
Facebook management per hour: £25
There’s something to suit any pocket here! Just set your monthly budget, what you can afford for setup, then Pick ’n’ Mix from the list!